Success on the German-speaking retail market with BestSell

The German-speaking market includes Germany, Austria, and Switzerland, making it Europe’s largest market. Food and non-food (DIY, textile, furnishings, etc.) retail chains in the German-speaking market generate hundreds of billions of euros in revenue each year, making them some of Europe’s largest retail chains – with enormous potential!

One ‘big player ‘actually represents a huge number of individual customers.

At first glance, the structure of the German-speaking market is relatively simple. There are some “big players” like Edeka, with over 6,000 supermarkets, Rewe, with over 3,200 supermarkets, and Aldi, with approx. 4,100 discount markets. In reality, however, Edeka is not a monolith. Edeka is an umbrella brand encompassing 7 regional companies. And these 7 regions, in turn, unite between 500 and 800 independent merchants in each region, all of whom have the freedom to make their own purchasing decisions. First, these merchants and regional companies need to be convinced to buy a product. It is almost impossible to access national listings without first “conquering” the regions.

Almost all retail groups in the German-speaking market are structured this way, from the areas of DIY to textile, pharmacy or furnishings. The market is highly complex, but BestSell understands the fundamental requirements successful products need to meet, and has functional procedures and a functional network of contacts. We get your products on the shelf!

BestSell is not a distributor.
BestSell cannot be compared to a common distributor. We take a totally different, modern, and efficient approach. We don’t simply sell your products; instead, we enter into a business partnership with you, focused on successful sales.

Increased competition and cost pressures are forcing businesses to concentrate more and more on their core business. Often, sales and marketing may not be among those core areas of expertise; outsourcing allows companies to target their available capacity on those areas where they can generate a competitive advantage.

1. Creating jobs
Our goal is to ensure and develop the success of the companies that we support continuously, in the long-term. Our objective is to create more attractive and secure jobs within our own company, as well as in the companies we support. We focus on possibilities, not challenges.

2. Cost savings
Temporary or permanent “leasing” of measurable sales services requires companies to deal with wage costs, benefit costs, vacation time, sick leave, overhead costs, material costs, office rent, personnel recruiting, vehicle leasing, and sales meetings. You can expect to see more flexible costs and savings of up to 30 – 40%, depending on your industry and sales structure, based on a total cost calculation.

3. More corporate flexibility
Sales requires both personnel resources and management capacity. In addition, organisations are often expected to handle issues that are far removed from their core area of expertise. We reduce your workload, so you can concentrate on your core business.

4. Faster access to new markets
Every company needs to tap into new markets or market niches, and get new products or services to retail shelves. Innovation management is the magic word. However, this can be difficult to achieve in many cases - primarily due to a lack of resources. Listing procedures and required sales tests can make market launches much more difficult. We have the contacts and the experience, and we can help ensure your products reach consumers.

5. Improved liquidity
Can be used to invest in the market, for product development, or simply to reduce your current account liabilities.

6. Access to external specialised expertise
More difficult economic conditions, stronger competition, increased purchasing power among customers, and the huge diversity of services available are posing complex challenges for sales today. That makes sales one of the most important drivers of value within a company.

7. Additional benefits
BestSell offers not only expected advantages like sales expertise, added sales capacity, cost savings, etc., but also usually gives companies a new way to look at their existing processes and procedures. Often, this learning effect can be a key, unexpected, and major benefit for your company.

BestSell is a professional, full-service provider with the qualitative and quantitative staffing capacity to handle marketing for your products with custom, long-term, and successful support. Often, our cooperations begin with initial success, like handling external sales, then develop into complete sales outsourcing relationships.

Thanks to our focused structure and approach, which takes advantage of synergies, we can generate excellent success at a reasonable cost. Our highly motivated, well-trained team is ready to take on any new challenge. We will work with you to develop a thorough sales concept based on your needs, to generate above-average success for you in the long-term.